ORGATEC: Moving forward in an exciting new direction

We've just wrapped up four busy days at ORGATEC in Cologne, marking 20 years since we first took part in the exhibition. Over the past two decades, both LD Seating and the industry have evolved considerably, making this year's event an especially meaningful opportunity to reflect on how far we've come and where we're heading next. 

Our 325 m² stand, designed by Archicraft, showcased a wide selection of our seating collections, with Dafna by Lucie Koldova and the Terra family by Orlandini Design studio taking centre stage. Visitors also had the opportunity to preview a new version of Lotus with a fully upholstered shell. Other highlights included the Nido modular seating system, the award-winning Flexi Lounge and a selection of task chairs, including Arcus, Melody Design and Harmony Modern.

With so many international furniture manufacturers showcasing their work at ORGATEC, we were especially pleased that visitors recognised not only our designs, but also the quality of our manufacturing and the attention to detail that goes into every product.

Dafna signals a shift in our design approach

The Dafna collection certainly attracted plenty of attention at our stand. Its expressive design, refined details and the craftsmanship behind it received a very positive response from business partners and design professionals alike.

For us, Dafna represents more than the launch of a new collection. It marks an important step in the evolution of our brand and reflects the growing emphasis we've placed on design in recent years. While it has always been central to what we do, we've been working to develop our design identity further, strengthen our collaborations with renowned designers and explore new possibilities in materials, forms and detailing.

Our ambition goes beyond manufacturing high-quality seating. We want to establish LD Seating among Europe's leading design furniture manufacturers.

Brunch with the Designers

One of the highlights of this year's ORGATEC was our Designers Brunch, with talks by Lucie Koldova and Folco Orlandini. The idea was to offer something beyond a traditional trade fair presentation, with an opportunity to meet the designers in person and learn more about the ideas and creative processes behind their collections.

We were delighted to see how many people came to join us. By the time the event began at 11 am, our stand was already packed with visitors eager to hear from both designers. Lucie and Folco shared insights into their work and their individual approaches to design. Over brunch, there was plenty of time for more personal conversations, giving visitors a chance to connect with the designers and get to know their work a little better.

The evolving role of trade fairs

Trade fairs have changed considerably over the years, and so have our expectations of them. While meeting new customers and exploring business opportunities remain important, events like ORGATEC are also a valuable opportunity to reconnect with long-standing partners, strengthen relationships and share our vision for the future.

For us, the success of an exhibition isn't measured solely by visitor numbers or new business contacts. It's also about how people respond to our products and the feedback they share with us.

Committed to the highest standards

The standards of design and manufacturing across the industry are exceptionally high, and being part of an event like ORGATEC encourages us to keep improving. After four rewarding days in Cologne, we're heading home with new contacts and promising business opportunities to follow up on.

A big thank you to everyone who visited our stand, spent time with us and shared their thoughts. We're also grateful to our designers and the entire LD Seating team for their dedication and hard work in making this year's exhibition possible. We couldn't have done it without you!